Social marketing in healthcare
نویسندگان
چکیده
منابع مشابه
Social marketing in healthcare.
BACKGROUND Social marketing is an important tool in the delivery of healthcare services. For any healthcare programme or project to be successful, community/consumer participation is required. The four principles of social marketing can guide policymakers and healthcare providers to successfully plan and implement health programmes. AIM To review the existing literature in order to project th...
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ژورنال
عنوان ژورنال: Australasian Medical Journal
سال: 2011
ISSN: 1836-1935
DOI: 10.4066/amj.2011.626